Editorial standards

These rules are enforced by our publishing system, not just by policy. Several of them fail the build if an article breaks them.

We never claim to have tested something we did not test

Every recommendation carries an evaluation type on the page: hands-on testing, long-term ownership, expert evaluation, specification comparison, research based, or editorial selection. Our content system will not let a review be marked as tested unless the record names a person who used it and states for how long.

Where we have not used a unit, the review says so in plain words rather than hiding the distinction in a methodology note.

Every recommendation states its limitations

No evaluation covers everything. Each review lists what its assessment does not cover, such as unverified manufacturer claims, untested appliance pairings, or conditions we did not evaluate. An article cannot publish without these.

Every product gets a real drawback

A review must include at least one disadvantage substantial enough to change a purchase decision. Filler negatives such as "not for everyone" or "could be cheaper" are rejected automatically.

Every product wins a specific use case

We do not rank products one to ten without explaining why someone would choose each. Every recommendation carries an award describing the situation it suits, plus an explicit statement of who should choose something else.

Affiliate income does not affect rankings

We earn commission on some links. We do not accept payment for placement, we do not change recommendation order for commercial reasons, and the disclosure appears above the first commercial link on every page.

We do not publish invented data

We do not generate ratings, review counts or prices we cannot stand behind. Prices are only shown when they were checked recently, and structured data on our pages contains only properties supported by content visible on the page.

Articles are re-checked on a schedule

Retailer links, product availability and specifications are re-verified regularly, and the check date appears on the page. Articles that fall out of date are flagged by our tooling before they go stale in front of readers.